Menu Our Story Visit Call to Order
Geneva's Artisan Bakery

What if your morning pastry could actually make you stop and savor it?

Small batches. Real butter. A recipe notebook that's been refined for years — not months. Welcome to Simply Baked by Jan, where every croissant has a story and every loaf is worth the wait.

Freshly baked artisan bread and pastries displayed on a wooden counter
A steaming cup of coffee beside a flaky croissant
🥐
Fresh from the oven
Every morning at dawn
★★★★★
Local favorite — Geneva
Open today
7:00 AM – 3:00 PM
From the Hearth

Things we're proud to put on your plate

Every item is made from scratch, in small batches, with ingredients that actually taste like themselves.

Golden butter croissant with visible flaky layers
Pastry

Butter Croissants

72-hour fermented dough, French butter, folded to 27 layers. Crisp outside, honeycomb soft inside.

Rustic sourdough loaf with a deeply scored crust
Bread

Country Sourdough

Wild yeast starter, 18-hour cold ferment, baked in a cloche. Thick crackling crust, open crumb.

Pour-over coffee in a ceramic cup on a marble surface
Coffee

Small-Batch Coffee

Single-origin beans, roasted locally, poured with intention. Espresso, pour-over, or a perfect flat white.

How It Began

A notebook, a kitchen,
and a lot of flour on the floor

A baker working with dough in a sunlit kitchen
An assortment of freshly baked pastries on a display shelf

It started with a question:

Why does the best bread feel like a secret? Jan spent years hunting for loaves that actually tasted of grain — not just color and crust. When she couldn't find them in Geneva, she decided to bake them herself.

What changed everything:

A sourdough starter named after her grandmother. A notebook filled with failed loaves and one perfect recipe after another. Neighbors who came in for one roll and stayed for the warmth of a kitchen that felt like home.

What's different now:

Nothing and everything. Still small batches. Still no shortcuts. But now there's a door on N 12th St, a bell that rings when you walk in, and a counter full of things that took all night to become something worth eating in the morning.

— Jan
Plan Your Visit

We'd love to see you

Everything you need to find us, drop in, and make a morning of it.

Hours

  • Monday – Friday7 AM – 3 PM
  • Saturday8 AM – 4 PM
  • Sunday8 AM – 2 PM

Holiday hours may vary — call ahead.

Location

123 N 12th St
Geneva, NE 68361

Free parking behind the building.
Wheelchair accessible entrance.

Get in Touch

For catering inquiries,
custom orders, or just to say hello:

(140) 275-9118

We respond to all messages within 24 hours.

Join Us

Your table is ready —
the oven's already on.

Stop by for a coffee and a croissant, or call ahead to reserve a loaf for pickup. Either way, you're welcome here.

Is this your business?This is my business